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Kenneth Cole launched the new fragrance Blue in August 2015. It promises an energizing and aromatic composition. Fragrance Blue was designed for a modern and sporty man with style, who chooses citruses, marine notes and subtle finish. Composition of Kenneth Cole Blue opens with sparkling and refreshing citrus chords, leading to a heart with aromatic notes which appear dynamically, as waves. The base is masculine, sophisticated and decorated with warm shades of cedar and amber. I was inspired by Mediterranean summer for this fragrance. The new season changed the entire nature of water, air and light and provided characteristic electric charge. I wanted to convey the feeling you have when you dive during hot summer days on the Mediterranean according to perfumer Mathieu Nardin.