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| Blends of floral and citrus-based fragrances are recommended for casual and daywear. Spicy, woody or warm amber-based fragrances are traditionally favorites for evening and special occasions. |
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| SUBJECT |
AUTHOR |
DATE |
RATING |
| TO LOUISE. NEW MANIA |
DARK |
08/12/04 05:16 PM |
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| MESSAGE BY DARK |
| A partner for Armani Mania for Men, the new women’s offering is not to be confused with the feminine version of Mania that L’Oréal launched in 2000 – which comprised a different juice, flacon and packaging – and which is no longer available.
“The reason we chose the name Mania for our new feminine fragrance, was because no other name could better express the essence of Armani,” explained Giorgio Armani Parfums Group Marketing Manager Killian Hennessy. “It is for women who are addicted to Giorgio Armani, to the Armani lifestyle, to the Armani philosophy of life,” added Giorgio Armani Marketing Manager Isabelle Morel.
The pink Champagne-coloured juice is presented in a clear glass flacon, topped with a mother-of-pearl cap. The outer carton is a subtly pearlised ivory, with the fragrance name embossed in gold.
Described as a woody, aromatic floral, Armani Mania features top notes of noble laurel, Sicilian mandarin, blackcurrant and pink pepper. The heart comprises magnolia, lily of the valley, peony and iris, leading to a base of sandalwood, cedar, white musk and amber.
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