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Baldessarini introduced a new fragrance, Baldessarini Strictly Private, which appeared on the market in January 2009. This is a new campaign aiming at upper class, at man who chooses quality, luxurious editions, man who is a playboy.Strictly Private is a masculine, charismatic and sexy edition, full of dynamism. Face of the fragrance is Werner Schreyer, known for advertisements for Hugo Boss perfumes, and photographer of the campaign is famous Kalle Gustavson.Perfume Strictly Private is composed of basil and bergamot in top, with juniper berries adn pink pepper. Heart is dominated by masculine vetiver combined with fir resin, patchouli and rose absolute. Base notes incorporate a classic mixture of cedar, vanilla and amber with creme-brulee accords.