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Boucheron presents a new womens fragrance named after Place Vendome in 2013, the address in Paris (Place Vendome 26) where Frederic Boucheron opened his first jewelry store in 1893. The perfume symbolizes over 150 years of light and gems that have passed through this house. A woman who wears Boucheron is conceived as independent, free, self reliant and confident. The composition is florinental woody, created by Olivier Cresp and Nathalie Lorson. It opens with fresh and sparkling pink pepper which illuminates delicate orange blossom and rose essence. Jasmine petals develop in their full floral potential in the heart of the perfume, together with peony enriched with golden traces of creamy honey. The base notes include elegant cedar and sensual benzoin.