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Estee Lauder introduced a new fruity floral version of their iconic fragrance Pleasures, Pleasures Bloom.We wanted to take the timeless core concept of pleasures - the enjoyment of life’s simple pleasures as the balance to a life that is often over connected and overextended – and express it with a new level of animation and vibrancy that reflects the world we live in today, said Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies Inc.The notes of this fragrance aregrapefruit, raspberry, lychee, violet flower pink peony, rose, jasmine, green lily, musk, patchouli, and creamy vanilla.