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Boss Alive by Hugo Boss Perfume. Femininity isn’t about giving up power. Embracing your feminine side means being confident in yourself as well as your sexuality.

You’re choosy about who earns your love it’s a rare gift, but all the more delightful as a result. Hugo Boss Boss Alive perfume was launched in 2020 to capture the poise and positivity of empowered women around the world.

Under the Coty license, Hugo Boss presented the newest fragrance for women, Boss Alive, on February 15, 2020, composed by the renowned perfumer Annick Menardo. The new edition, Boss Alive Eau de Parfum, is designed to celebrate the bliss of being immersed in the moment. A new female scent inspired by women who make bold moves, Alive is defined by its addictive femininity, magnetism and strength; characteristics the BOSS Woman draws on each day as she creates her own definition of success.

Top notes are Madagascar Vanilla, Plum, Cinnamon, Apple and Black Currant. Middle notes are Jasmine Sambac and Thyme. Base notes are Woodsy Notes, Sandalwood, Cedar and Olive Tree.