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Introducing Burberry Hero, Riccardo Tisci's first scent for Burberry. Enigmatic and adventurous, Burberry Hero is an enthralling marriage of strength and subtlety, power and compassion, athleticism and creativity.

A new masculine spirit exploring the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis; a new modern heroism. Our vision is challenging the traditional stereotypes of masculinity, empowering you to transform to find the courage to embrace who you truly are.

Featuring a positive and heroic lead, the campaign sees man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature - a metaphor for personal transformation. A new man. A hero.

Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient of the perfumer's palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges: the Appalachians, the Atlas Mountains and the Himalayas.