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First Instinct Blue from Abercrombie & Fitch is announced as unexpected, bold and truly masculine. It is Abercrombie's fragrant interpretation of the moment of exhilaration when you feel the sky's the limit. First Instinct Blue is a fresh, one of a kind Fougere scent for the adventurous man who lives by his First Instinct.Its aromatic fougere composition opens up with the freshness of frozen apple, develops with crisp lavender, but then leaves a deeper trail of addictive amber. The creation is signed by Yves Cassar from IFF. He reportedly wanted to create a fragrance that would combine the core values of the brand with the blue color, resulting in a combination of exhilarating fresh notes enhanced with spicy notes, and balanced by the intense power of amber. First Instinct Blue was launched in 2018.