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Twins Mary-Kate and Ashley Olsen launch a fashion brand named Elizabeth and James after their remaining siblings, which presents two dynamic, contradictory personalities merged into an outstanding balance, Elizabeth's uptown sophistication and feminine detail is paired with James laidback, downtown edge and masculine tailoring. They launched two new fragrances under this brand, Nirvana White and Nirvana Black.Both perfumes are described as sensual, edgy and mysterious. Nirvana Black is a woody fragrance, dark and somewhat masculine although intended for both genders. It is created by perfumer Pierre Negrin. The fragrance is built around accords of violet, sandalwood and vanilla. Nirvana Black was launched in 2013.