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In June 2013 Van Cleef & Arpels launched a new addition to their most exquisite line, Collection Extraordinaire. The new fragrance, Collection Extraordinaire Rose Velours is based on the feminine and complex aromas of rose and is described as velvety, opulent, voluptuous, warm and captivating. To perfumer Antoine Maisondieu, who composed Collection Extraordinaire Rose Velours, the rose is the epitome of femininity and luxury. He highlighted the sensuality of this edition with a luminous top note featuring Italian bergamot oil and soft violet leaves. The velvety heart combines intense shades of rose absolute with the sweetness of honey and powdery iris absolute. Ambroxan, cedar and benzoin lend an unforgettable trail to the composition.