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Kenneth Cole launched a new men's fragrance called Mankind in 2013 that has resulted from the new partnership with Parlux. "The fragrance is meant to speak to that Renaissance guy. He is accomplished but humble, he is strong but sensitive. He's got a very clear sense of where he is, where he's going and how he's going to get there. He's very much focused on looking good but also doing good." The fragrance is advertised with cheeky slogans such as "Join the Evolution" and "Your ape will either grow more hunchbacked or erect".The fragrance is developed by Claude Dir as aromatic woody. Fresh aromatic elements of cardamom, tarragon leaf, ginger and pineapple lead to masculine elements of cedar, vetiver and cinnamon that provide warm sensuality. Then comes the base of sandalwood, oak moss, tonka bean and skin musk.