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    * When using an eau de cologne, eau de toilette, or eau de parfum, you can spray liberally. These versions 
of fragrance can be used all over, from head to toe.

    * Or spray into the air and walk into a cloud of your fragrance. This is a method that insures even 
application without being too overwhelming.

    * Perfume is the most concentrated version of scent. Apply this fragrance at your pulse points (areas on 
your skin where blood flow is strongest and the skin is warmest): your wrists, behind your ears, your chest, 
neck, or behind your knees and inside your elbows. Your body warmth will then radiate your fragrance.

    * Never rub, because rubbing crushes the molecules of the fragrance & ruins the scent. 

    * Store fragrance away from direct, bright sunlight, in a cool, dark area (the fridge is great!), with the cap 
tightly secured. Fragrance oils can turn rancid or evaporate if stored improperly.

    * Fragrances can change after a few months, so make sure to not keep them for years - they won't smell 
like they first did when you bought them. 

Perfume is composed of fragrant oil extracts diluted in water and high-grade alcohol. Some are more 
concentrated than others, which  determines the level or “strength” of the fragrance, and the lasting power of 
the scent. Here are the different fragrance levels:

    * Cologne – least concentrated (fragrance lasts up to 1 hour)
    * Eau de Toilette – concentrated (fragrance lasts up to 2 hours)
    * Eau de Parfum – concentrated (fragrance lasts up to 3-4 hours)
    * Perfume or Parfum – the most concentrated and longest lasting (fragrance lasts up to 5-6 hours)

Everyone's skin chemistry is different.  Skin acidity, diet, and hormones all affect a fragrance.
 
    * The biggest factor in how a fragrance will smell on you is your body's PH balance. Ideal PH is alkaline - 
but stress and poor nutrition will turn your balance to acid, and that will affect fragrance.

    * Diet can affect the way a fragrance smells. With high fat, spicy diets, for example, fragrances are more 
intense. A  change in diet can change skin chemistry, causing a fragrance to smell differently.

    * Skin type also affects the way a fragrance smells.  Fragrances on women with oily skin will have a more 
intense scent than those with dry skin.

A fragrance can be worn in several different ways. You can put it at the base of your throat in the where your 
collar bones meet. You can spray it or dab it directly onto your inner wrists just below the palm if you don't 
want to smell the scent quite as strongly.

At the jaw line behind the ear and on the décolletage (the upper chest above the cleavage) are other popular 
locations for perfume. Any place on the body that has a higher than average surface temperature gives a 
scent more "throw" making it carry further.

Spraying perfume on your clothing or a scarf is an option if you have sensitive skin. However, the ingredients 
in perfume can cause delicate fabrics such as silk to deteriorate or become discolored.

For a long-lasting effect, fragrance should be layered all over the body, starting with toilet water or eau de 
parfum, next in strength to perfume, to build the fragrance foundation. Because fragrance rises, spray or 
smooth fragrance onto skin from the feet to the shoulders. If fragrance is applied only behind the ears, it will 
eventually rise and disappear.

The wearer's diet can affect the way a fragrance smells and lasts on the skin. If the wearer is on a high fat, 
spicy diet, for example, fragrances will be more intense. A dramatic change in diet can alter skin chemistry, 
causing fragrances to smell differently.